30.06.2025
The iGaming industry isn’t slowing down—and neither are the demands of those driving it. In 2025, operators aren’t settling for payment providers that simply get the job done. They want partners who deliver speed, reliability, and real results—built to match the pace of the players they serve.
1. Instant Payouts Are the New Standard
For iGaming players, fast payouts are no longer a bonus—they’re expected. And for operators, that pressure falls squarely on the PSP. In 2025, iGaming merchants want PSPs that can support real-time or near-instant payouts across multiple geographies and currencies.
Delayed withdrawals lead to customer churn, support overload, and lost trust. The ability to deliver fast, seamless disbursements is now a must-have, especially for platforms competing in regulated markets with high-value players.
2. APM Coverage Needs to Be Global and Local
Alternative payment methods (APMs) continue to gain ground globally—and iGaming merchants are paying close attention. In some markets, digital wallets and bank transfers are now more popular than traditional card payments. In others, mobile-first and cash-based solutions still dominate.
PSPs that offer a wide range of APMs—tailored by region—give merchants the flexibility to localize experiences without managing multiple integrations. That means higher acceptance rates and smoother onboarding in new territories.
3. Real-Time Risk Management Beats Post-Fraud Cleanups
iGaming platforms are high-frequency, high-value environments—perfect targets for fraud. In 2025, merchants want fraud tools that go beyond static rules and chargeback dashboards. They’re looking for real-time protection with behavior-based risk scoring, device fingerprinting, and velocity checks that catch suspicious activity before damage is done.
Bonus abuse, fake accounts, and card testing all need to be flagged fast. If a PSP can’t deliver that in real time, merchants will look elsewhere.
4. Transparent Fee Structures and Flexible Pricing
Hidden fees and unclear transaction costs create friction—not just in accounting, but in trust. iGaming merchants want PSPs who are upfront about pricing, with models that reflect the specific dynamics of the industry (such as high volume and fluctuating risk).
Some are even looking for usage-based or tiered pricing that scales with growth. Others want support for alternative funding options, like crypto or cross-currency settlements, without being penalized with high conversion rates.
5. Seamless API Integrations
In 2025, speed to market matters—and so does the developer experience. Merchants are prioritizing PSPs with clean, well-documented APIs, sandbox environments, webhook support, and fast technical onboarding.
The ability to easily embed payment functionality into existing platforms, CRMs, or KYC systems saves valuable development time. PSPs that treat integration like a core product—not an afterthought—win serious points.
6. Support That Actually Solves Problems
When something breaks, iGaming merchants can’t wait 48 hours for a generic response. They expect access to real people who understand their business—and can act fast.
That means dedicated account management, multilingual support, and a clear escalation path when issues arise. Some merchants even evaluate PSPs based on support SLAs or how quickly they can respond during high-volume periods (like live events or major tournaments).
7. Compliance Without Complication
Regulation in iGaming isn’t getting any lighter. Merchants are navigating KYC, AML, local licensing, and transaction monitoring—often across multiple jurisdictions. They’re looking for PSPs that simplify this process, not complicate it.
Features like automated KYC checks, built-in reporting tools, and region-specific compliance support are becoming a major selling point. The less manual work for the merchant’s team, the better.
8. Smart Reporting That Drives Action
Daily volume reports aren’t enough. iGaming merchants want insights they can act on—payment trends by market, approval rate breakdowns, fraud pattern recognition, and payout behavior over time.
PSPs with modern dashboards, customizable alerts, and exportable data help merchants make faster, smarter decisions. This isn’t just about operations—it’s about strategy.
What iGaming Merchants Want Isn’t Static—It’s Evolving
The PSPs that win in 2025 aren’t just secure or fast or affordable. They’re adaptable.
iGaming is one of the most competitive, fast-moving verticals in digital commerce. What merchants want today may shift tomorrow. But right now, the message is clear:
- Speed matters.
- Transparency matters.
- Flexibility matters.
At COLIBRIX, we work closely with iGaming merchants to meet these evolving needs—offering fast global payouts, smart fraud protection, real-time insights, and seamless onboarding. Because in this space, “good enough” isn’t enough.